Capitol One, a leader in the credit card industry, has been taking steps in recent months to appeal to a new and younger demographic. However, their most recent product, the Tiger Card, has sparked controversy across the LSU community.
“It’s insulting” said LSU athletic director, Joe Allevia, “not only is it poking fun, but there are literally no perks to the card- and the interest rate is through the roof.” The Tiger Card, released last week, attempts to appeal to LSU Tiger fans with “Les Miles and No Points”, something LSU is quite familiar with.
Les Miles’ Football Team has struggled offensively in recent years, mostly due to lack of production at the quarterback position. Tensions came to a head last season when Miles was nearly fired last November, but surprisingly managed to keep his job by beating a struggling Texas A&M team in Tiger Stadium. LSU fans expected to see a much improved offense in the 2016 season, but we’re left scraping their heads after a disappointing loss to Wisconsin in week one on which the offense managed only 7 points through 4 quarters.
After 2 days of backlash and criticism, Capitol One released a statement, claiming: “Our intention was to develop rapport with LSU fans in their time of trouble. Perhaps we were too honest. We apologize to Les Miles, the university and LSU fans.” Our reporters spoke with Coach Miles yesterday about the incident, who claimed he “didn’t see what all of the fuss was about, I applied for the card yesterday- fingers crossed, I’m hoping to get approved”.
Capitol One says it plans to continue with credit cards aimed at college football fans: “We’re working on cards for the rest of the SEC now and we think fans are going to love them! Next week, our Bama Card comes out and it offers triple points on Natty Light and chewing tobacco.”